Playable Ads Developer · Cocos Creator
I build playable ads that turn scrolls into installs.
Hi, I'm Huynh Thuan, a developer in Hanoi, Vietnam. I take playables from storyboard to network approval: lightweight, instrumented with analytics, and adapted for AppLovin, Mintegral, ironSource, Unity Ads.
- playables shipped
- 100+
- playables shipped
- per playable
- 1–2 days
- per playable
- with Cocos Creator
- 5+ yrs
- with Cocos Creator
- 3D playable builds
- < 5 MB
- 3D playable builds
Work
Playables you can actually play
A selection from the 100+ playables I have shipped; most client work is under NDA. Every card is the real build: tap to play it here, rotate it, or scan the QR code to try it on your phone.
Expertise
Beyond making it playable
Playables have to be small, fast, and measurable, and they have to pass every network's review. Here is what I bring to that.
Brief to approval
I work with the marketing team from storyboard to delivery, and get builds approved on the networks on schedule.
3D under 5 MB
I optimise models with third-party tools so full 3D playables still fit network size limits.
Fewer draw calls
I profile with Spector.js and Chrome DevTools, including remote debugging on devices, then batch UI and split atlases so low-end phones run smoothly.
Analytics built in
I add Google Analytics tracking across networks (Google Ads excepted), so marketing can see how each playable performs.
Load-time funnel
A custom Cocos build template tracks every step from engine boot to first gameplay, showing where players drop off.
Portrait & landscape
Layouts adapt to both orientations with Cocos APIs, to whatever each network requires.
Ad networks
- AppLovin
- Mintegral
- ironSource
- Unity Ads
Toolbox
- Cocos Creator
- TypeScript
- JavaScript
- Unity
- Spector.js
- Chrome DevTools
- Google Analytics
- Photoshop
- Figma
Experience
Where I've shipped
Five years of HTML5 and mobile games, from hyper-casual releases and FB Instant ports to playable ads, full time and freelance.
Playable Ads Developer · Zitga Studio
Sep 2025 – Present
Building playable ads for the studio's games.
Freelance Playable Ads Developer · Self-employed
Oct 2024 – Present
Playable ads for mobile game publishers, alongside my full-time roles. Client work is under NDA; some of it is playable on this site.
Playable Ads Developer · Inwave Studio
Oct 2024 – Jul 2025
Built playables for the studio's games. Added Google Analytics tracking and a custom Cocos build template that measures loading from engine boot to first gameplay.
Unity Developer · Rikko Studio
Mar 2024 – Oct 2024
Hyper-casual and puzzle games in Unity. Built Cocos Creator tools that let the marketing team assemble playables.
Unity Developer · ABI Studio
Dec 2022 – Feb 2024
Ported Zombie Defender from Unity to FB Instant Games and built its shop, mailbox and mini-games.
Cocos Creator Developer · ABI Studio
Sep 2021 – Feb 2024
Hyper-casual games in Cocos Creator for FB Instant Games, Tiki Mini Apps and GameDistribution.
Contact
Have a game that needs a playable?
Send me the store link and a short brief. I'll reply with how I would build it.